The launches of Samsung and Apple this year have left great emotions for the tech world. But looking deeper, we see a Samsung trying to open a new trend and Apple is only interested in upgrading the iPhone.
So both Samsung and Apple have announced their latest smartphones this year. However, there are two things that Samsung has but Apple does not have in this year’s smartphone line: 5G and folding screen.
In the context of smartphone sales showing signs of slowing down, Samsung has changed its strategy of product diversification with the launch of a range of high-end and low-priced smartphone models, such as the A-series with the A10 series. The A90 is as good as the low-cost M-series aimed at users who prefer large batteries.
In particular, Samsung also surprised the technology world with the launch of Galaxy Fold, one of the first folding screen smartphones in the world and supports 5G network.
Galaxy Fold has just hit the Korean market and sold out after a few hours of opening, despite its price tag of nearly $ 2 thousand. The device is also expected to hit shelves in Germany, UK, France and in the US in the near future.
According to SK Telecom, 6 out of 10 customers who order Galaxy Fold are aged 20-30 years and 9/10 are male.
Even Galaxy Fold is for sale on a foreign site for up to $ 3.5 thousand, much higher than the official Samsung price.
The attraction of the Galaxy Fold not only covers the markets where it appears, but also caused a stir at the recent IFA 2019 exhibition in Germany. In fact, there have been a long line of people going to the Galaxy Fold experience area of Samsung at IFA and constantly rubbing about this device.
A senior manager of consumer electronics company Techno Blue based in Qatar shared a few of the feelings after experience at Samsung booth.
“If it’s sold in my country, I want to buy one to see how apps work with the new look, and it would be great to be able to own a rare item like this,” he said. so “.
Some people are also curious about trying the Galaxy Fold and are excited. A visitor from Berlin named Mark Scherer said: “You asked me if I liked the Galaxy Fold? I love it. I was wondering if I should buy it? But maybe not because it’s too expensive for me. “.
The Galaxy Fold hit shelves in Europe just days before Apple launched the iPhone 11 series on September 11 at its headquarters in California. For those of you who have seen the iPhone launch event, it’s not surprising that the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max are actually just a feature upgrade and a slight change in design. rear camera cluster.
Observers said that Apple’s three new iPhone models are quite boring if not repeating because they look quite similar to last year’s iPhone generation. The changes come only from a new processor chip and upgraded camera.
Mohanbir Sawhney, a professor at Northwestern University’s Kellogg School of Management, says that while Apple’s approach may satisfy Apple loyal customers, it is not really a revolution like just like how Apple created iPhones decades ago.
Saw Sawney shared in an article on CNN : “Once Apple’s creations are widely accepted as full-screen screens or the App Store, Apple tends to go too far and is no longer an explorer of new territory. Instead, Apple is trying to protect its own fortress. “
Instead of attracting new customers into its ecosystem through groundbreaking innovations, Apple seems to be leveling off and focusing on retaining its loyal customers, preventing them from switching to Android smartphones.
Experts say that 2019 is considered a transition period for Apple to have more time to develop iPhone supporting 5G, in order to compete with rivals such as Samsung or Huawei. Both Samsung and Huawei already have 5G-enabled models, while Apple doesn’t.
However, according to rumors, Apple is also developing an iPhone model that supports 5G, is expected to use Qualcomm’s 5G modem modem and will be launched next year.
It must be further confirmed, 5G technology is just starting to ignite and not really ready for universalization. Therefore, it is not too much a failure for Apple to be late in the 5G race.
But if Apple is really slow for too long and let other competitors rise to dominate the 5G smartphone segment, Apple may become a loser.
Taking the lead and creating a market-leading product like the Galaxy Fold once again showcased Samsung’s excellent vision. The Korean electronics firm knows that being a pioneer will certainly be risky, but in return, Samsung will gain a reputation from being ahead of its time.
And Apple, it is still immersed in the old values and never know can lead the trend like when the iPhone first released in 2007.
Kwon Seong-ryul, an analyst from DB Financial Investment, believes that because the iPhone 11 does not have any special features that are impressive enough to attract the attention of consumers, the prospects of iPhone sales in This year is expected to be lower than expected.
Refer to Koreabizwire